Niche Beauty

Inside the Studio


by Westman Atelier

by Niche Beauty



Back in Sweden, at the age of 23, Gucci decided to go to make-up school. When she thought she had learned enough, she left school to go to L.A. for further education. She then did make-up for independent movies, music videos, and commercial shootings and worked up to 18 hours a day before finally making the jump into the fashion scene. She was allowed to work with Annie Leibowitz and was booked for cover shootings and runway shows. In the following years, she was responsible for product development at Lancôme and later at Revlon. She combines all this experience and passion in her own line Westman Atelier, which has been available at Niche Beauty since last year. But what else could surprise the beauty market? With formulations that fuse with the skin, caring for it and soothing it at the same time. Packaging that stands alone, and above all with products that create what we all want: the unadorned look that makes us look super healthy and glowy. That's what Gucci Westman stands for. She masters her signature look, the under-the-skin glow, to perfection - subtly and beautifully. Her friends Jennifer Aniston and Gwyneth Paltrow also count on her.



All their products are free of PEGs, silicones, and parabens.

Their latest launch contains 96% natural ingredients. A product that was completely missing from their line until now - the "Desert Island Product" as Gucci himself calls it: the mascara. An ink that gives a boost, envelops all eyelashes perfectly with color from the start and cares for them at the same time with innovative ingredients of plant origin. Among other things, carnauba wax and beeswax ensure volume, easy application and good adhesion of the pigments to the eyelashes. Sunflower oil is a natural softener and also contains a lot of vitamin E, which is known for its antioxidant properties. An extract obtained from chicory provides perfectly wrapped eyelashes. With this mascara, Gucci wants to stand out from other clean products that she says she has always been disappointed with. Nevertheless, she wanted to see for herself that it was possible to create a much healthier alternative to the conventional inks on the market without sacrificing performance. The result: deep black, shiny and perfectly groomed and separated lashes - we love you, Gucci


Like & share