Niche Beauty
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Ormaie

The name of the French perfume brand translates as 'elm grove'. Creativity and a love of nature are typical of Baptiste Bouygues and his family: the grandfather sculptor. The grandmother is a floral lover. And his mother Marie-Lise Jonak with special perfume expertise. Baptiste's challenging desire for a fragrance without synthetic ingredients led him to found his own label with his mother in 2018. Not only did he develop purely natural compositions, but he also used special craftsmanship for the flacon and packaging. With the result that the perfumes are more than just fragrances, they are artistic objects.