rms Beauty: Make-up from the pioneer of clean beauty
Clean beauty from the very first product – that’s what rms Beauty stands for. The brand, named after make-up artist and founder Rose-Marie Swift, was one of the first brands to popularize green cosmetics in 2000. The often creamy formulations prioritize transparency and sustainability, while at the same time impressing with their performance.
Skincare meets color rms Beauty
As a make-up artist, Rose-Marie Swift was critical of many of the cosmetic products she used on her models. In her opinion, many contained harmful ingredients such as sulfates, parabens and synthetic fragrances. She therefore wanted to bridge the gap between skincare and make-up with her own brand. rms Beauty was already focusing on natural ingredients before the clean beauty trend became widespread. For Rose-Marie Swift, clean beauty not only means avoiding controversial ingredients, it also extends to sustainable packaging such as recycled plastic, high product quality and transparency in business practices.
Multifunctional highlights from rms Beauty
Cheeks, lips or eyes – thanks to their often creamy texture, rms Beauty products are highly versatile. They are also quick and easy to apply, even for make-up beginners. Here are the must-haves to achieve the rms Beauty glow:
- Complexion: A natural finish with medium to high coverage and nourishing ingredients – that’s what the complexion products from rms Beauty can offer. The foundation and concealer make the skin glow and nourish it with high-quality oils such as coconut oil, jojoba oil and castor oil. The finely milled, loose powders come in a transparent and a tinted version and ensure an even, refined and gently mattified complexion.
- Cheeks: Whether cream or powder, rms Beauty focuses on high radiance and freshness for the cheeks. A true classic from the brand is the popular Living Luminiser, a highlighter that provides a glow without any glitter particles. The make-up palette from rms Beauty, which contains all the cheek must-haves from blush to bronzer, is particularly practical for traveling.
- Eyes: With rms Beauty, creating the perfect eye look in just a few simple steps is no longer a dream. The brand’s cream eyeshadows are ideal for a casual one-shadow look, while the eyeliners and mascaras frame and dramatically accentuate the eyes.
- Lips: “My lips but better” would be a fitting motto for the lip products from rms Beauty. They conjure up a hint of color on the mouth and at the same time keep the delicate skin wonderfully supple – whether as lip balm, lipstick or gloss.
Shop rms Beauty in the Niche Beauty online shop
Discover clean beauty with conviction from rms Beauty. The high-quality products are not only developed by a renowned make-up artist, they are also developed sustainably. Shop the essentials for your everyday make-up routine online now at Niche Beauty.