Dr. Loretta 
Gentle Hydrating Cleanser

Wash away what your skin faces each day with this Gentle Hydrating Cleanser. One of the most-loved products, this sulfate-free cleanser washes everything away from eye makeup to tiny pollution particles and other irritants. Along with detoxifying hydrolyzed algin, this cleanser also hydrates with marine peptides — which is especially great if you live in a dry climate or find yourself inside with the air conditioner on for most of your day. Your skin will look instantly refreshed, radiant, and ready for anything!

- Gently removing makeup and pollution

- Nourishing dry or aggravated skin.

- Balancing redness

- The skincare label was founded in 2018 by Dr. Loretta in Davie, Florida.

- Family-run company.

- The formulas are all developed and clinically tested by dermatologists.

- 100% Vegan

- Cruelty-Free

- Winner of BYRDIE Beauty Award 2022

Key ingredients:

- Chamomile & Ginger: These nourishing botanical extracts relieve redness due to dryness and provide relaxing aromatherapy.

- Hydrolyzed Algin: A brown algae that helps to prevent free radical damage as it absorbs tiny pollution particles from skin’s surface before they penetrate into living layers of skin.

- Marine Peptides: These highly effective marine proteins, extracted from the Hawaiian sea, boost hydration and support natural collagen levels.

- Dr. Loretta’s approach to skincare formulation is rooted in the skin aging exposome theory. This explains that a majority of skin aging changes are caused by exposure to real-world environmental aggressors and other influences, including stress, nutrition and sleep patterns.

Every Dr. Loretta product is formulated with high concentrations of proven actives and effective botanical ingredients to address the four key real-world factors we face each day:

1) Pollution: Indoor pollution is caused by exposure to paint, plastics, cooking, dust mites and more. Outdoor pollution comes from cars, power plants, construction, dust, and fires. Exposure can lead to rough skin texture, fine lines, wrinkles and age spots.

2) Light: Sources of light include UVA/UVB rays and HEV blue light from the sun and electronics. Accumulated exposure causes uneven skin pigment, loss of firmness, wrinkles, sensitivity and rough texture.

3) Climate: From shifts in cold or hot weather both indoors and outdoors, our skin’s lipid barrier can cause excess oiliness and acne in warmer conditions, and dryer skin in colder conditions.

4) Irritants: Irritation can come from skincare ingredients like sulfates and artificial fragrance, which can lead to the breakdown of collagen and elastin, causing irritation and sensitivity.

Massage onto wet skin, For extra detoxification and hydration, leave on for 2-5 minutes before rinsing off. Use AM and PM. Gentle enough for eye area. Can be used on Face, closed eyes, and lashes Neck and chest. For extra detoxification and hydration, leave on for 2-5 minutes before rinsing off.