OUAI: Haircare from a celebrity stylist
Haircare products from OUAI make hair dreams come true. The haircare line from celebrity hairstylist Jen Atkins makes it easy to create cool styles like a pro. Whether you have curly or straight hair, colored or natural – here you will find the perfect haircare routine for every type and every need.
Luxurious haircare, powered by Social Media with OUAI
After years in the hairstyling industry, where she worked as a stylist for stars ranging from the Kardashians to Gigi Hadid and Jessica Alba, Jen Atkin was looking for a new challenge: her own brand OUAI. The name stands for a casual French yes – a yes to self-confidence and individuality. Jen Atkin saw social media as an opportunity to communicate directly with customers all over the world and transform their wishes into high-quality care products. This is the story of how OUAI Haircare became not just a brand, but a community and a way of life.
OUAI fragrances are an example of this community effect. Initially, they only provided a pampering spa effect in the OUAI haircare range. However, they became so popular that the compositions are also available to buy as perfumes. The same goes for the body care and bath series, so that the body also receives the care it deserves alongside the hair.
For “me time” from head to toe: The OUAI products
From hair washing to peels to bath additives, OUAI offers all the must-haves for the perfect home spa experience. It’s not only the rich formulations and luxurious ingredients that are impressive, but also the selected fragrances.
The product categories at a glance:
- Haircare: OUAI has a specially formulated shampoo for every hair texture. This means that fine hair is not weighed down and thick hair is provided with the right amount of care. This is complemented by matching conditioners and masks. Hair oil and leave-in conditioner nourish and smooth the hair not only during washing, but also afterwards.
- Hair styling: The undone look is particularly popular here and is best achieved with the Texturizing Spray or the Wave Spray. For heat styling, the heat protection spray and then the hairspray are the ideal choices. Short hair does not have to miss out either: The Matte Pomade provides a cool finish and tames even unruly strands.
- Body care: A body scrub is an essential part of your personal self-care routine. The OUAI variation removes dead skin cells with sugar crystals and nourishes the skin with coconut oil. Afterwards, cleansing the body with the pleasantly scented body cleansers is a real pleasure. The sensual aromas of the bath bombs are also particularly relaxing.
- Perfumes: Inspired by the most beautiful places in the world, OUAI’s fragrances have names such as “North Bondi” and “Melrose Place”. Depending on the composition, you may be transported back to a day at the iconic beach in Sydney or to a stroll through a blooming rose garden in Los Angeles. The fragrances are also an ideal gift for fans of the brand who can’t get enough of the scent of their favorite product.
Buy OUAI online at Niche Beauty
From Hollywood to your own bathroom – with OUAI, your hair can look professionally styled every day. All care and styling highlights from the US brand can be purchased online at Niche Beauty. The high-quality haircare sets in particular are very practical to try out.
