Niche Beauty



In 2013, San Francisco-based dentist Dr. Chrystle Cu was frustrated to realize that she wasn't getting her patients to use conventional floss. As motivation and to support her professional convictions, she looked for a solution. And found it in a family-owned Italian company that has specialized in flossing for 30 years. The result is a tasteful version for thorough oral hygiene. The portfolio is completed by a manual toothbrush that cleans particularly gently but efficiently. Essentials with professional standards for the daily routine.