Niche Beauty
Thumbnail

Hey Honey

The family business was founded in 2015 by the sisters Imke von Johnston and Janka Oeljeschlager in Hamburg; both are yoga lovers and study fashion and textile management. Since 2017 the third sister, Tomma Oeljeschlager, has been supporting the team as a marketing and communication expert. Together they develop an innovative activewear - not only for yoginis.