Niche Beauty
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You are beautiful. You are IT.

IT stands for innovative technology in cosmetics. Together with leading plastic surgeons and dermatologists, IT Cosmetics develops revolutionary products that change women's lives. The clear goal: A more beautiful world - through inspiring products, daily action and out of conviction of the beauty of every woman. Before IT Cosmetics took off internationally, it all began with a groundbreaking idea of the American TV presenter and later IT Cosmetics founder Jamie Kern Lima. She suffered from rosacea, but until now no product could help her cover the severe redness. She took this as an opportunity to develop her own makeup and skincare products that were suitable for her sensitive skin while delivering uncomplicated, reliable results.

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Niche Beauty favourites

Confidence in a Cream™

IT Cosmetics

Anti-aging face cream with hyaluronic acid and collagen, ultra-moisturizing and balancing, ideal make-up base.

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  • Editor's Choice

Your Skin But Better™ CC+™ SPF 50+

IT Cosmetics

CC cream with hyaluronic acid, peptides, niacin, algae, vitamins as well as an SPF 50, evens out imperfections and moisturizes, Anti-Aging & Awardwinner.

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Bye Bye Under Eye Concealer

IT Cosmetics

Concealer with peptides, vitamins, antioxidants, collagen and hyaluronic acid, evens out imperfections and nourishes.

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Bye Bye Pores™ Pressed

IT Cosmetics

Transparent compact powder with silk, collagen, antioxidants and peptides, refines skin texture and provides a silky finish, Anti-Aging.

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Superhero™ Mascara

IT Cosmetics

All-in-one mascara for curl, volume and length, with polymers, collagen, biotin, proteins and peptides.

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Bye Bye Under Eye™ Eye Cream

IT Cosmetics

Eye care against puffiness, wrinkles and dark circles with hyaluronic acid, vitamin C, copper, algae and peptides, moisturizing and smoothing, Anti-Aging.

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Confidence in your Beauty Sleep

IT Cosmetics

Night care with jojoba oil, lactic acid and cactus flower extract, hydrating and regenerating, anti-aging.

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HelloResults Daily Retinol

IT Cosmetics

Anti-aging care with retinol and niacin, moisturizing and balancing, minimizes wrinkles, redness and hyperpigmentation.

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The Gamechanger

IT Cosmetics stands for innovative technology. Together with leading plastic surgeons and dermatologists, IT Cosmetics develops clinically tested and revolutionary products that change women's lives.

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About

IT Cosmetics

IT Cosmetics

FOR ANY SKIN NEED

IT Cosmetics offers the right products for various skin problems. Whether skin redness, dark circles, pigmentation disorders, enlarged pores or thin eyebrows & eyelashes - we believe: once tested, you will be an IT girl forever!

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IT Cosmetics

IT Cosmetics

HIGH PERFORMANCE INGREDIENTS

IT Cosmetics offers true "wonder weapons": products with highly effective and innovative ingredients such as collagen and hyaluronic acid. The skin is cared for and moisturized all around, for a fresh radiance.

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IT Cosmetics

IT Cosmetics

DEVELOPED WITH DERMATOLOGISTS

IT Cosmetics products are developed together with plastic surgeons and dermatologists and are tested for their effectiveness and skin compatibility.

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IT Cosmetics

IT Cosmetics

VISIBLE IMMEDIATE EFFECT

IT Cosmetics, the upcoming brand from the USA, has always stood for "real" women with personality, offering them innovative solutions to their skin problems with natural-looking results.

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IT Cosmetics

IT Cosmetics

TIME SAVERS

IT Cosmetics offers products with innovative ingredients that combine up to 7 benefits in one product and give a wonderful complexion in no time thanks to their easy application.