Niche Beauty
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Rodial

The London journalist Maria Hatzistefanis founded Rodial in 1999. At that time she recognized a gap in the market for highly efficient and result-oriented skin care. In the meantime, the label has long enjoyed cult status and is successful in 35 countries worldwide. The ultimate in make-up and skincare, it offers targeted solutions with immediate and long-lasting results. A very special success story, which can also be read in her book-bestseller.

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Niche Beauty favourites

Snake Jelly Eye Patches

Eye patches against lines and expression lines around the eyes, anti-aging.

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Peach Powder

Compact powder with warm undertone, natural mattifying.

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Snake Serum Drops

Smoothing active serum with immediate effect, anti-aging.

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Dragon's Blood Cleansing Water

Hydrating micellar cleanser for eyes and face, for sensitive skin.

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Instant Glow Primer

Primer for radiant and even skin.

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Bronze Glow Drops

Bronze Drops, for a sunny glow and an extraordinary appearance.

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Suede Lips

Saturate your lips with intense pigmented colour with an on-trend matte finish.

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Super Fit Size Zero

Slim and tone your skin with Rodial’s Size Zero moisturiser.

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RODIAL

PHILOSOPHY

PHILOSOPHY

ABOUT THE FOUNDER

London-based beauty entrepreneur Maria Hatzistefanis began her career as a beauty writer before moving to New York, where she earned an MBA from Columbia Business School. After working in corporate finance, she followed her passion and instinct for beauty and founded Rodial. At the time, she identified a niche in the beauty market for specialised skin problem treatments. Today, the innovative products are available in the world's most prestigious shops and are described by celebrities such as Kylie Jenner as the "holy beauty grail". Maria has become a sought-after industry expert. Her point of view attracts millions of followers both online and offline. Maria's first book "How To Be An Overnight Success" is considered a bestseller on Amazon.

RODIAL

PHILOSOPHY

PHILOSOPHY

INNOVATIVE SKINCARE

The brand's ultimate skincare collection combines anti-ageing ingredients with innovative ingredients to deliver instant and long-lasting results - for all skin types. Hero products such as Snake Serum O2 and Dragon's Blood Sculpting Gel are loved by celebrities and influencers worldwide. The names of the skincare lines mostly refer to a natural phenomenon they imitate. For example, the world-famous Snake Serum O2 is not made from real snake venom, but from the patented ingredient Syn Ake. Syn Ake is a synthetic protein modelled on the venom of the Temple Viper and mimics the effects of Botox. The Dragonsblood line is enriched with the blood-red resin - also called "dragon's blood" - of the Croton Lechleri tree, native to South America, to hydrate, smooth and sculpt the skin.

RODIAL

PHILOSOPHY

PHILOSOPHY

SCULPTING MAKE-UP

After years of working with celebrity make-up artists, Maria decided in 2014 to develop a small but sophisticated make-up range alongside high-quality skincare products. The products in the capsule collection aim to enhance the customer's natural beauty by helping to shape and define the face. The products have a universal shade that suits all skin tones. The formulas are also enriched with skin-enhancing ingredients for a natural finish and an even, radiant complexion. Rodial Make-up is considered the perfect complement to the plumping and sculpting skincare line.