Niche Beauty


Sweed is a creative pun from 'Sweden' and 'sweet' in English. A tribute to the home of make-up artist Gabriella Elio and the round pastel boxes, which remind of sweets or macarons. Based on the professional need for a range of lashes with a high and consistent quality, the Swede developed and launched her collection in 2015. Her philosophy: natural looking, artificial lashes that you can use on a normal working day in the office without anyone noticing that you are wearing false lashes.