MILK 
HYDRO GRIP PRIMER

This silicone-free, oil-free makeup primer goes on clear to work across all skin tones and types. The lightweight grippy texture helps foundation go on smoothly and stay locked on all day. The airless container keeps formula fresh and ensures all product gets used.

- An award-winning, invisible makeup primer with a 94% natural gel formula that smooths skin, grips makeup up to 12 hours, and locks in hydration.

- Blue agave extract helps form an invisible layer to lock in makeup.

- Hyaluronic acid and hemp-derived cannabis seed extract boost hydration to visibly smooth skin.

- Niacinamide (vitamin B3) and aloe water provide additional moisture for a fresh, dewy glow.

- Winner of ALLURE Readers’ Choice Award 2020

- This product is 94% natural, vegan, clean, cruelty-free, paraben-free, silicone-free, oil-free, fragrance-free, and gluten-free.


Result of a consumer survey:*

Immediately:

- 93% said makeup went on easier

- 100% said skin feels smoother

- 93% said skin feels more hydrated.

After 12 hours:

- 100% said makeup lasted longer

- 100% said skin has a healthy-looking glow

- 100% said skin feels more hydrated



*In a consumer perception study of 15 people using the product in a 12-hour period.

- Pump one to two shots of primer onto the back of your hand.

- Blend a thin layer onto clean skin before makeup application.

- Let the formula set for one minute to absorb and activate grip for all-day hold.

- Layer foundation and other makeup on top for a smooth application that lasts all day or wear alone for a glassy, hydrated, and fresh face.

- Please note: This product contains niacinamide, or vitamin B3. If you have a known allergy to niacinamide, or suspect you may be allergic, please perform a patch test on the forearm or neck area and let sit for at least 12 hours before using this product.

- This product also contains an ingredient derived from nuts.

ALOE BARBADENSIS LEAF WATER, WATER/AQUA/EAU, GLYCERIN, ALCOHOL DENAT., PEG-150 DISTEARATE, POLYGLYCERYL-10 EICOSANEDIOATE/TETRADECANEDIOATE, DIGLYCERIN, CANNABIS SATIVA (HEMP) SEED EXTRACT, OPUNTIA FICUS-INDICA FLOWER EXTRACT, PRUNUS AVIUM (SWEET CHERRY) FLOWER EXTRACT, AGAVE TEQUILANA LEAF EXTRACT, SODIUM HYALURONATE, NIACINAMIDE, SORBITOL, PULLULAN, INOSITOL, BETAINE, CARBOMER, MALTOSE, XYLITOL, SODIUM HYDROXIDE, PVP, PROPYLENE GLYCOL, PANTHENOL, VEGETABLE AMINO ACIDS, SODIUM PHYTATE, CITRIC ACID, ALCOHOL, BENZOIC ACID, SODIUM BENZOATE, DEHYDROACETIC ACID, BENZYL ALCOHOL, POTASSIUM SORBATE, PHENOXYETHANOL.

We do not believe that CLEAN products are a must or the answer to every skin care problem. But we want to provide a quick guide for those who want to avoid certain ingredients.

Our Clean Beauty concept is primarily defined by the ingredients you won't find in the products with the CLEAN icon:

BHA (butylated hydroxyanisole), BHT (butylated hydroxytoluene), chemical sunscreens, EDTA, ethanolamines, ethoxylated ingredients (Ceteareth-20, emulsifying wax, PEGS, polysorbate-20, polysorbate-40, steareth-20, sulfates), formaldehyde, methylchloroisothiazolinone and methylisothiazolinone, methylcellulose or 2-methoxyethanol, nitro- and polycyclic musk, parabens, petrolatum and paraffin, phthalates, resorcinol, silicones, animal by-products (with the exception of lanolin and beeswax), toluene, triclosan and triclocarban.

With this icon you can see at a glance which products meet the standard of our CLEAN Guide.

Read more in the STUDIO about THE NICHE CLEAN GUIDE!