Virtue 
Refresh Purifying Shampoo

Virtue® Purifying Shampoo is a clarifying shampoo infused with Alpha Keratin 60ku® designed to be hair’s weekly detox. Formulated to gently remove excess oil, product residue, and environmental irritants like pollution and smoke, this deep cleanser whisks away the impurities that strip hair of its life and luster.

Formulated with the revolutionary damage-repair protein Alpha Keratin 60ku®, this product not only deeply and gently cleanses, it also helps bring hair back to its healthiest state. A rejuvenating “must-have” product for all hair types, it leaves both the hair and scalp feeling fresh and renewed.

• 98% of women immediately felt their hair looked and felt cleaner and appeared healthier.*
• After only 2 uses, 100% of women felt their hair looked cleaner, revived and smelled fresh.*
• After only 3 uses, 100% of women felt that all the impurities in their hair were washed away.*
• With continued use, 98% of women felt their scalp was refreshed and hair was detoxified.*
• Free of Sulfates, Parabens, Phthalates, synthetic Colors and Dyes. Gluten Free

* Consumer Perception Study of 50 women who used the Refresh Purifying Shampoo once a week for 4 weeks.

• Using a quarter size amount of shampoo, add a splash of water and work into a lather between palms.
• Apply to wet hair, massage into scalp and throughout the length of hair and rinse well.
• Follow with conditioner.
• Use once weekly, or more if needed, to remove residue, product build-up, and impurities.

Tip: Create a weekly ritual of detoxing your hair and scalp with Purifying Shampoo to remove impurities and reveal lightweight, bouncy, and refreshed hair. Consider using it before a color service to begin with a clean slate.

Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, PEG-40 Hydrogenated Castor Oil, Cocamide MIPA, Alpha Keratin, Glycerin, Charcoal Powder, Panthenol, Humulus Lupulus (Hops) Extract, Cocamidopropylamine Oxide, Undeceth-11, Butyloctanol, Undeceth-5, Sodium Methyl Isethionate, Coconut Acid, Parfum (Fragrance), Lauric Acid, Sodium Isethionate, PEG-150 Distearate, Hydroxyacetophenone, PPG-26-Buteth-26, Zinc Laurate, Sodium Laurate, Ethylhexylglycerin, PEG-150 Stearate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, Stearic Acid, PEG-150, Sodium Dilauramidoglutamide Lysine, Phenoxyethanol, Disodium EDTA, Citric Acid, Hydrogen Peroxide, Sodium Benzoate, Silicone Quaternium-16, Sodium Chloride, Potassium Sorbate, Cinnamal, Citral, Geraniol, Hexyl Cinnamal, Limonene, Linalool.