ILIA – Make-up with skincare benefits
Show your own skin instead of covering it up – that’s the ILIA philosophy. The brand celebrates “skin that looks like skin” and specializes in make-up products that accentuate your natural beauty. Female Founder Sasha Plavsic launched ILIA in 2011. The launch of ILIA came after a time of much change – Sasha had moved from Los Angeles back to Vancouver, Canada, the place where she was born and a place that is very close to nature. There, she developed products with rich colors, special formulas, and long-lasting hold – with a commitment to safe ingredients from the very beginning.
ILIA – Nature meets high performance
During her sabbatical in Vancouver, Sasha Plavsic looked into the ingredients in her lip balm. The impetus came from her mother, who had always been a fan of natural skincare. The long list of ingredients in her favorite product gave Sasha pause for thought – there should be a clean alternative that is just as effective as the conventional options.
Sasha tried out a combination of natural and synthetic ingredients that could fulfill this need for natural, organic cosmetics while ensuring the necessary high performance. Transparency is one of the core values of ILIA Beauty – each and every ingredient is used for a purpose and is carefully selected. Among other things, the brand’s formulas do not contain controversial ingredients such as parabens, sulphates, or talc.
What’s more, ILIA Beauty products are made without animal cruelty and are certified by Leaping Bunny.
ILIA Beauty: These are the brand’s top products
Whether you try the ILIA Color Block Lipsticks in richly pigmented colors or the Super Serum Skin Tint with a dewy finish, ILIA offers a huge range of products that are a must in every beauty routine:
- Primer: From the eyeshadow base to the serum, the primers from ILIA provide the perfect basis for your make-up routine.
- Foundation from light to full coverage: The skin tints from ILIA don’t just ensure an even complexion, they nourish the skin too, with ingredients such as hyaluronic acid and squalane. They also have an SPF of 30, providing additional protection as well as light coverage. The serum foundation enriched with aloe vera provides a higher level of coverage.
- Blush and bronzer: The Multi-Sticks from ILIA blend in with the complexion perfectly and give your skin a fresh glow. As the name suggests, the sticks are very versatile and can be applied for a harmonious tone-on-tone finish and used as lip balm too. The bronzers in powder form give skin a radiant, sun-kissed look.
- Eyeshadow: With colors in shimmering and matte finishes, the eyeshadow range from ILIA is varied and extremely versatile. The liquid eyeshadows are also very easy to apply. What makes them special is the water-based formula which can increase the intensity of the colors from subtle to bold.
- Mascara: First the eyeshadow, then the mascara – here you have a choice of mascaras for long, perfectly separated eyelashes or glamorous volume.
- Lip products: ILIA offers lip glosses and lipsticks that can be applied effortlessly, whether you are looking for color or care. Ingredients such as organic castor seed oil ensure an especially creamy texture and a long-lasting effect.
The simple design of the packaging goes hand in hand with the brand’s clean approach to its products. Stylish and visually appealing clean beauty products turned out to be a niche in the market that Sasha Plavsic was able to fill with her aesthetic flair.
Shop ILIA – Clean make-up essentials at Niche Beauty
Are you looking for make-up with natural ingredients without any compromises when it comes to finish and long-lasting hold? ILIA offers everything you need for a complete make-up look using skincare ingredients that protect and revitalize your skin. At ILIA, the focus is always on finding the perfect balance between performance and safety. See for yourself and shop ILIA at Niche Beauty.
