Niche Beauty
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amika

The hair care label from Brooklyn has a signature look through its artful packaging and embodies the brand philosophy of individuality and creativity. Founded in 2007 by a collective of creatives, hairstylists, chemists and product enthusiasts, the product portfolio has real professional appeal, is universally suitable for any hair type and provides maximum care with natural ingredients. The name means friend in Esperanto. A friend to hair, hair stylist, her, him, them, and you.

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perk up dry shampoo

Dry shampoo with sea buckthorn extract and rice starch, absorbs oil and provides fullness at the roots, free of talc and aluminum, vegan.

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hydro rush intense moisture leave-in conditioner

Leave-in conditioner with squalane, coconut water, blue-green algae, hyaluronic and polyglutamic acid, moisturizes and reduces hair damage, without rinsing.

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  • Exclusive
Soulfood Nourishing Hair Mask

Treatment with jojoba oil and sea buckthorn, intensely moisturizing and regenerating, ideal for dry, dull and stressed hair, vegan.

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smooth over frizz-fighting treatment

Anti-frizz treatment conditioner with Glycolic Acid, Sea Buckthorn and Water Lily Extract, smoothing, protecting and strengthening, vegan.

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Signature Essentials
Signature Essentials
Here to Nourish

Nourishing, sea buckthorn-infused essentials for every step in your haircare routine.